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Case study · 4TRAVELS

A travel agency with no website and customers scattered across five apps.

We put everything into one system: a new brand, a site with live offers from the operator's stock, one place where every request lands, and contracts that fill themselves in.

What changed

What the agency has today and did not have before

  • Every request lands in the same place, whichever channel it came from
  • Every request has a named owner and a response deadline
  • The contract fills itself in and cannot come out with data missing
  • Each morning, four lists show who is waiting on an offer, a payment, documents or feedback
  • Prices on the site are today's, straight from the operator's stock
  • The agency appears on Google with its own details, under its own control
  • The customer gets the payment reminder and travel documents on their own
  • After the trip, the system asks for feedback and a review by itself
Customer flow

Where requests used to land, and where they land now

BEFOREWhatsAppViberInstagramFacebookPhoneEach with its own memoryHow many requests came in this month?Who never got an answer?Which channel brings customers?THERE WAS NO WAY TO KNOW
Five entrances, five separate histories, no total anywhere. This is not untidiness — there simply was no place where things added up.
NOWWhatsAppViberInstagramFacebookE-mailSite chatOne listof requestsa named ownera deadlinefull history
The conversation stays where it belongs; the request collects in one place — in Kommo, the agency's CRM — with a person and a deadline on it.
A request's journey

From the first message to coming home

The stages belong to the agency, not to a template. The card moves left to right, and the stage itself says what comes next.

Message on WhatsApp,Viber, Instagram, FBFilterCUSTOMER?Form on the siteACCEPTSKIPS THE FILTERNew requestOWNER + 15 MINOffer sentContractand depositBookingconfirmedPaid in fullDocs, departureBack — feedbackAUTOMATIC MESSAGES TO THE CUSTOMER
Messages pass through a filter so friends and couriers never reach the sales list. The request from the site skips it: the site promises a call within 15 minutes, and a promise that waits in a queue is no longer a promise. On the last stages, messages to the customer go out on their own, at the right moment.
The contract

The contract writes itself — and refuses to write itself wrong

Nobody opens a template or copies data from one card to another any more.

The agent moves the cardto “Contract and deposit”The system readsthe customer's detailsCheck10 required fieldsNAME · ID · DATESSOMETHING IS MISSINGALL PRESENTGenerates nothingand says exactly what is missingDocument filled in,attached to the customer's card~20 SECONDS
The check is not a formality: a signed contract with the balance left blank is a problem discovered at the till. The balance is never typed by hand — it is calculated from price minus deposit, every time.
How it is built

Where each piece sits

The part that works at night sits on a different server from the site customers visit. If the site goes down, contracts keep running.

VisitorPublic site4TRAVELS.MDTour operator's system8 COUNTRIES · 4,000 HOTELSThe agency, on the mapTHE REQUESTKommo CRMEVERY REQUESTSEPARATE FROM THE SITEOperations servercontractsprices recorded dailyThe agent
The operations code does not physically exist on the public site. What is not there can be neither found nor pressed.
The mark

Rebranding: what we kept and what we removed

The old 4Travels logo: a circular emblem with mountains, sun, clouds, a plane and waves, an embossed figure 4 and a slogan
Before
The new 4Travels logo: a flat mark, a gold plane taking off from the figure 4, the descriptor “Travel agency”
After

We kept the name, the green, the gold, the shape of the figure

The people who have recommended the agency for years recognise it by those.

We removed the emblem with mountains, sun, clouds and waves

Five drawings in one circle become a smudge on a phone — and a logo lives exactly where it is small. What stayed is the plane taking off from the figure 4.

“Together we create memories” became “Travel agency”

For a company someone meets first on a phone, the second line of the logo has one job: to say what you sell.

The brand left with a manual, not a single file

Clear space, forbidden uses, colours with print codes, typefaces, the archive in vector and editable source. The mark belongs to the client, source files included.

The site

Real offers, not a brochure with pictures

The visitor picks a country and dates, sees what actually exists, asks for a recalculation. The request reaches the system with destination, period and party size already filled in — the agent retypes nothing.

A hotel page on 4travels.md on a phone screen, with the pinned bottom bar showing the price and the contact buttons
The hotel page on a phone, with the price bar pinned to the bottom: the price and the contact buttons stay within reach however far you scroll.
Why this way

The decisions screenshots never show

Requests are split between the two agents

At first they all went to one person. Which is also the easiest way to build a single point of blockage.

“069 040 222” and “+37369040222” are the same person

Without that rule, a customer who writes twice in different formats appears twice in the list — two records, two agents calling.

When the CRM is down, the request is not lost

It is written in two places and leaves on its own with the next request. It is lost only if both fail.

We wait 15 seconds for the reply, not 5

At five seconds we assumed the request had not registered and sent it again. The customer was called twice about the same request.

No countdown, no “last 2 places”

A “final price” you cannot honour is a sale lost on the first phone call. The price is written as a “from” price, with its conditions.

Where do your requests land?

If the answer is “in five different places”, a new website would not be the first thing to do. The free audit looks at where your customers arrive today and what gets lost on the way.

✓ Free audit · The plan has a fixed price — if it does not convince you, you do not pay for it · We call you within one working day.

Client: Four Travels Tours SRL · Period: July–September 2026 · Modules: Branding, Websites & landing pages, Automation & CRM · Built with: Kommo (CRM), Next.js, integration with the tour operator's system · Site: 4travels.md