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Case study · ARK AUTOSERVICE

An auto repair shop where every car is visible on a screen — from booking to handover.

Before: bookings in a notebook and over the phone, estimates written by hand. We made the mark, the site with online booking, the system the whole team works in, and the path that carries a clip filmed in the shop to the social channels on its own, already edited.

The arkservice.md home page on a desktop: a car raised on a lift in a dark workshop, the headline “Auto repair in Chișinău, fast and with no surprises” and the phone-number button
The arkservice.md home page on a phone screen, with the same headline, a “Call now” button and the Romanian–Russian language switch
What we built

The mark, the site, the system and everything that goes out on its own

  • 01

    The mark

    The cogwheel mark and every variant of it: for the site, the social accounts, the clips and the estimate’s letterhead.

  • 02

    The arkservice.md site

    In Romanian and Russian, replacing the old WordPress. A single page, built to answer one question: can I trust these people?

  • 03

    Online booking

    Three steps, with the free slots taken straight from the shop's calendar. The request lands at reception, ready to confirm.

  • 04

    The shop's system

    Work orders, cars, customers and lifts in one place. Reception, the mechanics and the manager each have their own screen.

  • 05

    The documents and the manual

    The estimate and the intake form come out of the system as PDFs. The team got a manual with screenshots of their own system.

  • 06

    Social accounts and clips

    The Instagram, Facebook and TikTok accounts, created and wired to the site. A clip filmed in the shop edits itself and, once approved, appears on all three.

The mark

A mark that reads from the street and from a phone

We made the mark and every variant it needed: for the site, the social accounts, the clips and the documents.

  • The ARK AUTOSERVICE mark on red: white letters under a cogwheel, with “AUTOSERVICE” beneath them
  • The same mark, in white, on a dark background — the variant used on the site and in the clips
  • The social square: the mark centred on red, with rounded corners, the way it appears as a profile picture
  • The letterhead of the estimate that comes out of the system: the mark, the shop's name and address above the title “DEVIZ · FACTURĂ”
Four of the variants: on red, on a dark background, the profile square for social, and the letterhead of the documents that come out of the system.

The cogwheel does the explaining

The name says who, the mark says what: a repair shop. It reads the same on the sign, on the intake form and in a 40-pixel circle.

The same mark everywhere

Site, system, estimate, social, clips: someone who saw a clip recognises the form they sign at reception.

The site and the booking

The page that answers “can I trust them?”

One landing page, in two languages, written around the question every driver asks themselves before picking up the phone.

The “How we work” section on arkservice.md: the six steps of a visit, from fixed-price diagnosis to “the invoice is the estimate”, and the band with the written warranty
The six steps read as a commitment, not as a list of services.
Step 1 of the online booking on a phone screen: the question “What can we help you with?” and the service categories, each with its duration
Step 1 of 3: pick the service, then the day and time, then leave your details.

  • How we work, in six steps

    The barrier here is not price, it is distrust. The page shows what happens to the car, step by step: fixed-price diagnosis, the fault shown to you, an estimate approved before any work.

  • Booking sees the real calendar

    The free slots come from the shop's own system, not from a hand-written list. Nobody has to call to find out when there is room, and the request reaches reception ready to confirm.

  • Romanian and Russian from day one

    The shop's customers speak both. This is not a translation bolted on later: both versions shipped together, each with its own address.

Video and social

From the manager's phone to the social channels, with no hand editing

A repair shop has no time for video editing. So filming stayed the only part a human does.

A CLIP'S JOURNEYFilmed clipon a phoneTelegramthe manager sends itAuto-editedsilences cutaudio levelledcaptionsApprovalone tap, in TelegramPublishedInstagramFacebookTikTok
We made the accounts and their profiles and wired them to the site; the content and the replies stay with the shop.

  • The edit happens on its own

    Silences are cut, the audio is levelled, speech turns into captions. A few minutes per clip, and nobody opens an editing program.

  • Nothing goes out without a human

    The manager sees the finished clip and taps one button. Only then does it publish, with the description each channel needs.

  • The same clip looks the same everywhere

    On Instagram the clips came out visibly worse than on Facebook, from the same file. It was an export setting; we found it and fixed it.

The system

One car's journey, from the phone call to the handover

A CAR'S JOURNEYBookedthe customer, onlinereception, by phoneReceivedreception: form + photosDiagnosismechanic: what he foundIn progressthe mechanic, on his phoneCompletedready for pickupHanded overreception: estimate + invoiceTHE MANAGER SEES EVERYTHINGhis own board, across every stage
The same car goes through six states, and at every one it is clear who is working on it: the customer or reception books it, reception takes it in with a form and photos, the mechanic writes what he found and works from his own phone, reception hands it back with the estimate and the invoice out of the system. The manager has his own board, across every stage.
The work-order board in the system: columns for Booked, Received, Diagnosis, In progress and Completed, with each car's card moving from one column to the next
The work-order board, in the system. The data is demo data: names marked “(demo)”, made-up plates and phone numbers.
The reception board on a phone screen: the “Walk-in (no booking)” button, the requests waiting to be confirmed with time and service, then the cars ready for pickup
The reception board, on their phone, opened with a PIN. Requests to confirm on top, cars ready for pickup below.

The intake form is never issued blank

It used to be generated automatically when the car arrived, and the customer signed an empty sheet. Now reception fills in what the customer brought in first, and only then presses the button.

An issued invoice is never rewritten

It is reversed, with the reason written down, and gets a different number. The old document stays in the file, so it is clear what changed and why.

Everyone sees only what they need

The mechanic has no business with the money: “To collect” is reception's and the manager's menu. Their boards open on a phone, with a PIN.

The system sits on the shop's own server

It is built on top of Twenty, an open-source CRM: the data is theirs. The backup is pulled off the server daily, not pushed from it — a compromised server cannot delete its own copies.

In your business, who knows right now where each job is?

If the answer is “whoever took it in” or “it is written in the notebook”, the free audit looks at where your customers arrive today and what is still held in someone's memory.

Request the free digital audit
Client
ARK Autoservice
Period
July–September 2026
Modules
Branding, Websites & landing pages, Automation & CRM
Built with
Twenty (open-source CRM, on the client's server), TypeScript, n8n, ffmpeg, Telegram
Site
arkservice.md